PPC Glossary- A Guide as a Whole

Pay per click is one of the most effective marketing tools that is used for promoting businesses on the internet. When you opt for the pay per click advertising method for marketing your business you will be sure to reap the best results. PPC or pay per click advertising happens to be essentially an extremely cheap form of advertising. As an advertiser, you submit the advertisement for your business along with an extensive list of keywords. You then have to decide on the amount that you will be willing to pay every time your advertisement is clicked by a viewer online. The amount is usually in cents. If you want to know about the various terms associated with pay per click advertising, there are some crucial terms which you need to remember.

Important Words in the PPC Glossary

? Ad Words and Click

? One of the most important terms in the ppc glossary is ad words.

This is the advertising platform established by Google where ads are shown on the pages generated by the search engine. Click is also a popular term that is included in the PPC glossary. It is basically a term which is used in paid search for referring to users interacting with advertisements by simply clicking over these advertisements and then being delivered to website pages. A click over an advertisement usually generates a visitor or a hit to one website.

? Conversation Rate and CPA

? Conversion rate is a vital term in ppc glossary. It is the percentage rate of the clicks to events. Here visitors convert to goal events like booking a flight or filling a form. CPA is also an important part of the ppc glossary. It is cost per action and is essentially the cost demanded for specific actions that have been undertaken by a particular user when he or she has responded to a particular advertisement. Such an action may also sometimes be referred to as what is known as conversion. Examples of cost per action or CPA include ordering a product successfully on the internet or download a brochure from the internet. It can be greatly useful in determining how successful a particular paid per click advertisement campaign is.

? KPI and Keywords

? KPI is a common part of ppc glossary. It is key performance indicator and is something that is used for determining the effectiveness of the ppc campaigns. Keywords are also a very crucial part of the ppc glossary. They are phrases or words that visitors on the internet search for in the search engines like Google or Yahoo. Keywords can be both short as well as lengthy depending upon the requirements of the advertiser.

Thus, there are quite a few important terms in the ppc glossary which you need to know before you embark on a pay per click advertising campaign.

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